NYDIG and Deloitte want to boost bitcoin adoption with new partnership

Last Updated: 23 June 2022

Deloitte and NYDIG are going to work together to implement bitcoin in as many places as possible. In this way, the American New York Digital Investment Group (NYDIG) hopes to be able to offer its software to more customers.

Collaboration for bitcoin adoption

Deloitte is a consulting firm that focuses on among other things, accountancy, tax advice, and consultancy. The strategic alliance they are announcing with NYDIG aims to “help businesses of all sizes implement opportunities with digital assets.”

In addition, they already mention a number of examples of the integration of bitcoin in banking, loyalty and reward programs, employee benefits, and much more.

In the press release, the two companies write that consumers are increasingly looking to banks as a trusted party for financial services. Just as they are now doing with US dollars, they now want to offer this for bitcoin as well.

“We have started the journey to make bitcoin possible for everyone by embedding bitcoin portfolios into existing services. Deloitte is the perfect partner to help companies take the next step to start this kind of project and meet customer demand.”

Deloitte also sees benefits:

“We believe this alliance with NYDIG will further drive the company’s growth. It also shows that Deloitte is investing to enable innovation with digital assets.”


NYDIG was valued at $7 billion at the end of last year. At the time, it raised $1 billion in fresh money through an investment round via WestCap. In recent months, they entered into numerous new partnerships and made a number of acquisitions.

In late 2021, they bought British lightning app BottlePay for $300 million. They also “plugged in” their software to 100,000 wealth managers through a partnership with SIMON.

As if that wasn’t enough, 650 US banks can offer bitcoin services through a partnership between the New York-based company and the National Cash Register (NCR).

  • Ivan Brightly

    Ivan Brightly is a leading cryptocurrency analyst and author with over 5 years of experience in the blockchain and digital asset space. He previously served as a senior analyst at a major cryptocurrency hedge fund where he led quantitative research and trading strategy development.

    Ivan holds a Master's degree in Finance from the London School of Economics and a Bachelor's in Computer Science from Stanford University. He is frequently invited to speak at fintech and blockchain conferences worldwide on topics spanning cryptocurrency trading, blockchain technology, and the future of digital assets.

    Ivan's commentary has been featured in several major finance and technology publications including Forbes, Bloomberg, and CoinDesk. He is considered one of the most insightful voices analyzing new developments in the cryptocurrency and blockchain industry.

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