Super Bowl bans crypto ads

Last Updated: 8 February 2023

The Super Bowl draws a hard line for advertisers: cryptocurrency ads are banned this year. Stock exchanges and brokers will have to campaign elsewhere.

Last year, the biggest US sporting event was rather jokingly called ‘Crypto Bowl’ because of the many advertisements. So, according to broadcaster Fox network, there will be a total ban.

According to Fox Sports’ Mark Evans, two companies were already with bookings and two others were almost there. Still, they are taking the decision to turn them down. This is because there is quite a negative sentiment surrounding crypto and (therefore?) bitcoin. Brands like Coca Cola, beer or tech are bound to pass the review.

By 2022, crypto companies have collectively spent $54 million on Super Bowl ads. That money gets millions of people worldwide to see your brand.

US-based Coinbase suffered website outages after their advertising last year, due to crowding. Other names last year included FTX and Crypto.com. FTX has since imploded.

Author
  • Ivan Brightly

    Ivan came across the topic of cryptocurrencies in early 2016 and, as an author and enthusiast, has been intensively involved with the topics of cryptocurrencies, blockchain and STOs ever since.

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